EP 5: Consumer Tracking in Digital Advertising | Rishabh Jain, Co-Founder and CEO of FERMAT
Description
Join Lucas and Jackson as they sit down with Rishabh Jain, the CEO and Co-Founder of FERMAT, a revolutionary content native shopping platform optimizing brand’s customer acquisition and conversions. As a preeminent thinker on the state of consumer tracking in digital advertising, Rishabh’s experience through ventures including Live Ramp have contributed to his success in empowering brands through innovative data collection and attribution strategies.
In this episode, we cover topics including where attribution is heading in 2023 and beyond. We discuss closed-loop ad ecosystems, the changing role of the CMO, and how brands can take advantage of simplifying their message to make more compelling ads.
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Connect with Rishabh, Lucas, and Jackson:
Rishabh: https://www.linkedin.com/in/rishabhmjain/
Lucas: https://www.linkedin.com/in/lucasdipietrantonio/
Jackson: https://www.linkedin.com/in/jcorey/
United States
